Social Media research

This post will have social media page research similar to the one I want to create. Since my short film is about a man who becomes bored with his life and slowly starts turning to drinking and drugs, I wanted to look at short films that focus on character struggles, emotional tension, and simple storytelling.

Anuja

I looked at the promotional content and social media posts related to Anuja. Many of the posts connected to the film focus on emotional imagery and close-ups of the main character. This helps viewers quickly understand that the story is focused on a character’s personal journey and emotions.

Another thing that stands out about the branding is the consistent color used in the promotional images. Many of the posts use softer and darker colors which match the serious tone of the story. This helps create a recognizable visual style across different posts.

The social media promotion also shares behind-the-scenes photos and clips, which helps the audience feel more connected to the filmmaking process. This type of content is useful because it shows the effort put into the film and can attract viewers who are interested in filmmaking itself.

For my own project, I could use a similar strategy by posting behind-the-scenes pictures, short clips from filming, and images that reflect the tone of the story.

https://www.instagram.com/anujathefilm/?hl=en

The After

The next short film I looked at was The After. The social media promotion for this film focuses a lot on dramatic still images from the film. These images show emotional moments from the story and are meant to grab attention quickly when someone scrolls past the post.

Many of the posts also include short teaser clips that give the audience a small look at the story without revealing too much. This creates curiosity and encourages people to watch the full film.

Another technique used in their social media is posting film festival updates. Many short films gain recognition through festivals, so the page shares posters, awards, and announcements when the film is selected or screened somewhere. This helps build credibility and makes the project seem more professional.

For my own social media page, I could use this idea by posting small teasers or dramatic screenshots from my short film once it is finished, along with updates about the production process.

https://www.instagram.com/the_after_film/?hl=en

Trengellick Rising.

The final short film I researched was Trengellick Rising. This is a 2023 British short film.

One thing I noticed about the Instagram page is that it posts a lot of behind-the-scenes content. There are photos of the actors, pictures from the filming locations, and clips from the production. This helps the audience see how the film was made and makes the page more interesting to follow.

Another thing that stands out is the consistent look of the posts. Many of the images use darker colors and dramatic lighting that match the tone of the film. Because the story takes place in the past, a lot of the pictures also show old buildings and historical costumes. This helps create a clear style for the film’s brand.

The page also posts updates about film festivals and screenings. When the film was shown at festivals, the page shared posters and announcements. This lets followers know where the film is being shown and helps promote it to a bigger audience.

Overall researching the social media pages and branding of these short films helped me understand how filmmakers promote their projects online.

From this research, I learned that my own social media page should include things like behind-the-scenes photos, teaser clips, and posts with a consistent visual style. Doing this will help build interest in my short film and make the project look more professional.